If you want success, give.
If you want huge success, give huge.
If you want stratospheric success ... (you get the point).
Earlier this week a colleague gave me a copy of a new book, "The Go-Giver," by Bob Burg and John David Mann. I've read a lot of business books through the years, and I have never failed to disagree with some of the concepts conveyed -- because I'm an often arrogant, do-it-myself, 10,000-ideas-a-day maverick.
Thankfully, Burg and Mann have broken that perfect record of dissent and made an impact on my life in the process. I am now in the throws of reevaluating my own giving nature and, unfortunately, finding that while I give a lot, I have not been giving at the stratospheric level.
Interestingly enough, just more than one year ago I considered giving all my sales training away for free, since I was more interested in working on higher-level issues with sales managers and executives. But I could never figure out how to make that generate sales, so I didn't pull the trigger.
And back when I wrote my first (and still only) book, I considered giving it away free. But for the first eight months, I gave only a couple chapters free, hoping that "test drive" would stimulate sales. It wasn't until I decided to forget about sales completely -- putting the entire book on my website -- that sales took care of themselves.
Every time in my life I said "screw it" and gave away the farm, my crops grew stronger than ever.
About 30 minutes ago, I implemented the idea to give away the free sales training. I have no strategy for how that will create success, nor am I keeping track. You see, Karma is just like gravity -- the bigger the object the more it attracts other objects. That's why giving at stratospheric levels always works -- when your Karma is huge, all things come to you.
From this moment on, all sales training that my company provides will be completely, totally, free.
Note: In my opinion, if you believe in giving and don't read a copy of "The Go-Giver" immediately, it's a mistake.
Gill E. Wagner, Sage of Selling
President of Honest Selling
Founder of the Yellow-Tie International Business Development Association
